Creating Campaign for BMO BANK By Kirandeep Kaur

Creating Campaign for BMO BANK

BMO BANK CALLED BANK OF MONTREAL IS WELL REPUTED BANK ON DIFFERENT SOCIAL MEDIA SITES HAVING LOTS OF FOLLOWERS. I am going to run the new campaign for BMO bank to promote the bank different products and increase the customers of BMO bank. This campaign is called get free $200-1000$ card from BMO bank when you open a new account with BMO bank. In this campaign people will asked to open new account by going online or direct through bank. They will asked to go online follow the BMO on twitter and like the Facebook page and recommend five friends to like BMO official page on twitter and Facebook. When someone’s 5 friend like Facebook and 5 like twitter 2 of them have to signup online with BMO Bank and then that person receive free shopping card starting from 200$.

The main target for this campaign is new immigrant of Canada. Who want to start their purchasing transaction and want to setup new business and new life style. This will run three times in year in all summer winter and for spring season this campaign ends after 63 days from the start day of campaign. This campaign is promoting by posting images, videos and written posts on Facebook twitter and google+.

The benefit of this campaign that the bank will get more like and follower on different social sites due to the recommending idea and increase the bank customers. This also good idea to make our old customer and new customer to stay happy and give them the believe that BMO bank will always give their customers good services and real profits.

 

 

Fan page of BMO by kirandeep kaur

Fan page of BMO

BMO Have no any specific page but BMO Use Facebook, twitter, you tube as their official pages. BMO has 101877 likes on Facebook official page. Moreover on twitter BMO has 40.2K followers. Furthermore on YouTube it has 1080 subscriber. All this data show how popular is bank of Montreal on social media sites. Bank of Montreal has good popularity that’s why this bank not need any specific page. BMO posts various new offers on these pages. Bank of Montreal also have SPC MasterCard for students and this offer are widely shared on Facebook by students. BMO use various content like images, videos etc. on their social pages to attract customers. Bank of Montreal also use 50-50 rule.

Following are the official social sites link of bank of Montreal:

Link of twitter: https://twitter.com/BMO?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Link of official Facebook page:

https://www.facebook.com/BMOcommunity/

Link of you tube:

https://www.youtube.com/user/BMOcommunity

Like, follow and comment us on following link:

https://www.blogger.com/blogger.g?blogID=3031766067369728160#publishedposts

https://www.facebook.com/moneymasterbanking/

FanPage Of CIBC BANK Kirandeep Kaur

FanPage Of CIBC BANK

CIBC have no any specific page for their fans. CIBC bank is using their Facebook, Twitter, YouTube official page for their fans. CIBC is more popular as it has 3,17,562 these follower on Facebook and 3,204 subscriptions on YouTube and also 109k followers on Twitter. This shows the strength of CIBC Bank on social media. These all follower are the good friend of CIBC bank and bank see them as their fans That’s is why CIBC doesn’t need any specific page for their fans only CIBC Bank is an reputed bank who is giving banking and financial services to their customer for better life. In this way they don’t require any page for their fan the want more people to attract on social media to expand their bank worldwide. CIBC Bank using various kind of content like images videos, models, product images and many more. Sometime using 50/50 rule ore some time without that.

Here are the different link foe their official page on different social media

YouTube: https://www.youtube.com/user/CIBCVideos

Facebook: https://www.facebook.com/CIBC/?fref=ts

Twitter: https://twitter.com/cibc

 

 

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BMO Bank Vs CIBC Bank On Google+ By Kirandeep Kaur

BMO Bank Vs CIBC Bank On Google+

BMO bank have official account on Google plus have https://plus.google.com/101416503915400341095/about

 

On their page they post very late or only 1-2 posts in the month

Having 5 Followers and 53,465 views. They have no any profile Image. There is also google+ account created by the Mike Porter Manager of Commercial Account’s at 195 Main St Penticton, BC V2A 6K1.

His account have 78,775 views and two follower having much more view as we compare to BMO official page. On the home page he shared about the daily opening hours of bank and about bank new promotions. He give wishes to bank customer and follower of his account. On his post he is using 50/50 rule by posting about business and posting about peoples communities weather and games. He is doing hard to achieve success on google plus. But BMO have no any official page on google+ having bad impact on their social media.

 

All the other bank have their official accounts on google plus for example TD Canada, RBC, Scotia Banks and have many followers

On the Other hand CIBC bank have one Official account that is only in French language or no any account created by the employee’s on Google plus. That gives a defeat to CIBC by BMO because in all the Canada people are here from number of countries who doesn’t know French.

https://plus.google.com/116128769895647402079/posts

This account of CIBC bank on google plus have all the content in French language and not following 50/50 rule on google plus. This account have 5 follower which are similar to BMO bank but have much less view about 4,745. They post on google plus 2-3 times in a month

In last I only want to say’s that both banks are not doing good on google plus. They have to do good to stay on the track of google plus race in future.

CIBC VS BMO BANK ON YOUTUBE BY KIRANDEEP KAUR

CIBC VS BMO BANK ON YOUTUBE

On analyzing the youtube channels of both banks it was found that CIBC bank has 3,204 subscriptions and 12,382,909 views on youtube ,on the other hand, BOM bank has 1,055 subscription and 4,573,970 views on youtube. The best video posted by CIBC bank was ,”Make remote deposit easily with CIBC e-deposit^tm”which has 3,002,802 views and 223 likes and 139 dislikes whereas  most popular video posted by BMO bank is,”Simplify bmo biz basic plan commercial” which has 1,449,945 views with 14 likes and 9 dislikes.

The description of CIBC bank says that,”at CIBC banks we understands that everyone has its own financial needs that’s by we are dedicated to providing banking that fits your life Through our innovative products and services we provide the flexibility that allows you to bank on your own terms – when and how it’s most convenient for you. We also make it easier for you to make better financial decisions by providing information and guidance when and how you want it”.The description of BMO bank says that,”We’re here to help for all life movements,no matters big or small.

It has been also seen that CIBC bank posts 2 or 3 videos in a week whereas BMO bank  posts 3 or 4 videos in a week.CIBC bank uses animations in their videos but no animations are used by BMO banks in their videos .

In their post  CIBC videos and BMO videos content are related to both business and banking services and as well as informing people or content on daily basis that ocuur in canada. In this way both banks atre using 50/50 rule on youtube. Both banks are promoting the new services and promoting their bank on youtube

 

BMO vs CIBC bank on Facebook by Kirandeep Kaur

BMO vs CIBC bank on Facebook

CIBC usually posts everybody on Facebook and its posts are mainly about awaring its customers about the time availability of using their e-services. It also posts some videos about weekend predictions along with seasonal changings. On the other hand, BMO posts are not seen on daily basis and sometimes they post 2-3 posts in a single day. Moreover, posts of BMO are mostly about creating awareness among their customers to not share their account information with anyone.

 

The description of CIBC bank on Facebook says,” Through our innovative products and straightforward advice CIBC provides banking that fits your life and your unique needs.” On the other hand the description of BOM bank says,” We’re here to help for all life’s moments, no matter how big or small.” Both the banks are using the 50/50 rule.

 

On comparing facebook pages of both CIBC and BMO bank, CIBC is more popular as it has 3, 17,562 followers whereas followers of BMO are only 1,01,746. Videos uploaded by CIBC are also highly viewed rather than BMO. On analyzing the posts uploaded by both the banks it can be seen that both the banks reply instantly to the enquiries of their followers in the comments below the post. BMO offers community guidelines which state some rules that people must follow while posting on their page, however, CIBC has no such guidelines.

CIBC bank content is more about their involvement in the community that for sure has shown huge results and gained following from young population on the other side BMO bank  content is more about attracting customers by promoting their ideas of using their products for leisure activities . In addition to this,CIBC bank actively participates in events related to football whereas BMO bank has no such participation.

CIBC vs BMO Bank on Twitter by Kirandeep Kaur

                             CIBC vs BMO Bank on Twitter

CIBC tweets on twitter everyday sometimes they tweet 2-3 times a day while the BMO tweet only two times a day, sometimes they have gap of 2-3 days in a week. CIBC bank have 109k followers and listed 4 times whereas BMO bank have 40.2k followers and there is no information about listing. CIBC banks is doing much better than BMO BANK. BMO bank has joined twitter on November, 2010, whereas, CIBC bank has joined twitter on March, 2009.

 

CIBC respond to customers comments and concern while BMO interact rarely with customers. CIBC uses the hashtags #fits your life# space banking #income property while uses the hashtags # kidshelpphonewalk, #budget 2016#small business. CIBC has logo which include penguin picture whereas BMO bank logo include people pic

 

CIBC uses 50/50 rule in their tweets while BMO bank use 50/50 rule in few tweets, BMO bank has written on its twitter page that, ” We’re here to help for all life’s moments, no matter how big or small.” .On the other hand CIBC  bank on its twitter page has written, ”We ‘re here to provide banking  facilities that fits for your life”. CIBC latest posted tweet on 1april 2016 is,”Clients can bank at our new international space station branch #fitsyourlife#space banking”,which has retweeted 40 times and liked by 108 people.Bmo bank has posted latest tweet on 1 april 2016,” Help support @KidsHelpPhone by registering for this year's #KidsHelpPhoneWalk: walksokidscantalk.ca which has been retweeted 29 times and liked by 13 people

Bmo bank have to do more to achieve success on twitter they have to understand the user of twitter and have to post according to their interest

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Creating the campaign for AMEX by amritpal singh

Creating the campaign for Amex bank  

I will create the campaign for AMEX bank. My idea is to organize some competitions such as photography and essays that would be used to select participants from college for scholarship.
My targeted audience here would be youngsters specially those who are at the college .My goal here is to attract young student community. These competitions would attract students to come and join social media pages that would further advantage the bank as they now could reach them easily and could promote their ideas among them. This would increase subscribers, daily viewers as well as those people who would share it, as they want others to participate and get a chance to win money too.

This campaign would be launched twice in a year. First would be in summers so that contestant could participate and get the money to go back n join their schools in September. Second campaign would be launched in December so that more n more students could utilize their vacation time and could use the scholarship for winter term.

I will be using Facebook as not only amex have large number of followers there but there is am option to promote our add campaign that could be utilized well to reach to the masses. Moreover you tube will be used for the same reason as we can boost our add by putting it as advertisement before videos that people play hence making it easier to reach to the masses.
This campaign will attract students, as the scholarship would be a huge help for the students who will receive it. However it will show community involvement of the bank that will attract older audience too. As it Amex lacks in projecting themselves as people’s bank, it would be a good step that will definitely attract large number of audience .

Campaign for TD Canada Trust bank By Arminder Bhatia

Creating the campaign for TD Canada Trust bank  

I am creating new campaign for international students calling signup TD and get a chance to win 250$ TD shopping card. This camping will attract all the new and older international In this contest if any international student who is already have account with td will invite his or her friend to open account in TD bank will receive free 20$. We will post about on all the social media and provide the link for online signup and in post we will give the link to invite your friends and Family to receive free 20$ in this way students and other who use social media sites will attract the other people by inviting them and can increase more popularity of TD bank an all the social media sites. We will post vides and images for this signup promoting on all the social media and ask the follower of TD bank share and win $ 20.

The Advantages of this Campaign that TD BANK will get new customers and achieve success on social media and people will get attracted to toward TD bank products and services. This Campaign would launched 3 times in year because every year there are three session of international student who entered in Canada. These campaign will run before one month September, May, January intakes because mostly international students are arrived before one month of starting their studies and they need a bank account to make their transaction for their needs.

This campaign will pull in understudies, as the stipend would be an enormous help for the understudies who will get it. Regardless it will show bunch incorporation of the bank that will attract more prepared assembling of individuals also. As it TD needs in envisioning themselves as people's bank, it would be a fair step that will attract sweeping number of social event of individuals.

TD VS RBC ON GOOGLE+ by Arminder Bhatia

TD VS RBC ON GOOGLE+

RBC Bank have 342 follower on google plus and 17460 views on the other hand TD Canada Trust have 1109 followers which is much more than RBC bank TD and RBC Bank don’t share their posts with everyone on google plus. First we need to follow them and after they add us in their circle we are able to see their posts. RBC bank provide a link on their profile page that take the user of google plus to the direct website page of RBC Bank which good way for promoting their bank. TD doesn’t provide any link of their official website page. TD post 2-3 time in 2 weeks whereas RBC Posts every week on google plus. Both bank are using 50/50 rules their posts are related to public information as well as banking products and services, promotion are the content they used to post on  google plus. TD Bank have followers of all ages mostly are youngster who want excellent  carrier and life style as we see the post of TD Bank. RBC have the follower of all ages. TD Doesn’t post everyday on google+ still have more follower as we compare to RBC. RBC trying to become more popular on google plus by sharing post every day and get good attraction of social media user’s RBC still have to do much good to beat RBC Bank.

                                                             VS

Fan page of American express by Amritpal Singh

Fan page of American express

American Express is another bank for which no fan pages were found from social media websites such as Facebook, instagram, and twitter. However on the official pages from social media websites many consumers, customers and viewers are found supporting the bank. Many consumers and customers share and support American Express for its on-line banking system. American Express is one of the best account management websites. This bank provides an AMEX card which can be used at Costco Wholesale Club and allows customers to obtain discounts and deals.  Many social media followers also complement the banks customer service and share with friends to switch to American Express. 

Facebook https://www.facebook.com/AmericanExpressCanada/?brand_redir=259459370846061

Instagram: https://www.instagram.com/americanexpress/

Twitter: https://twitter.com/search?q=american%20express&src=tyah

Fan page of Scotia bank by Amritpal singh

Fan page of Scotia bank

For scotiabank upon analyzing no fan pages are available from any social media websites including facebook, twitter instagram etc. However thousands of people are following them on their official pages, and not only just viewing their content but comenting, sharing and supporting scotia bank. Many people love scotia banks Scene card which bring many new customers to Scotia bank. The SCENE card allows customers to get discounts and deals at movie theatres through a point system. Many young students choose scotia bank for this reason. These people then share and bring new consumers to scotia banks social media pages.

Facebook: https://www.facebook.com/scotiabank/?fref=ts

Instagram:  https://www.instagram.com/scotiabank/

Twitter : https://twitter.com/scotiabank

RBC and TD on SERP RANKING

TD Canada Trust

TD Bank is the one leading brand in the Bank World. TD Bank . TD stand for Trust Division having their own web site using for different kind of banking. Td bank website url is http://www.tdcanadtrust.com/ the keywords that are used by TD Bank are Products & Services, Banking, personal and small business these keyword are use as low-high frequencies and the location for the keyword is used at Head place td bank using the bank name (tdcanadatrust) as a keyword in their url TD used the bank services and product as there title they use the following keyword in title like Personal and Small Business Banking & Investing, TD Canada Trust and they give the description as TD Canada Trust products and services include investing, mortgages, banking and small business. Featuring TD Canada Trust online banking product and service banking is meta keywords used on the web page.The uploading speed and the quantity of visual that used on the site is excellent and the website there website is mobile friendly the use the mobile version site or mobile app for their user. In Td have first rank when some using keywords in SERP ranking. TD banking using the sky-blue background with green colour tab and various images of models and products.TD bank have linked with different social sites like Twitter, Facebook, Instagram, and YouTube, linkedin
 


RBC

Royal Bank Of Canada is the second leading brand using url for their website http://www.rbcroyalbank.com/ and on their web page they used different keyword like banking, financial services, individual personal banking, investments, investing, credit, insurance. the frequency they used for their product are low-high location for the keyword is head place and keywords used in url are rbcroyalbank Personal Banking - RBC Royal Bank is the main title used on the web page.Explore the personal financial services and products that RBC offers to individual clients in Canada is the description used and the site uploading speed and the written data is very much good. RBC bank used the white background for their layout and many pictures of product and models the RBC bank have linked different social sites Twitter, Facebook, YouTube, linked in the quantity of visual used is great on there web page when we search using keywords RBC also have the first rank in SERP ranking. RBC have mobile friendy becuse they have  mobile banking app

Fan Page Of RBC Bank by Arminder Bhatia

Fan Page of RBC Bank

On Facebook, Twitter, Instagram, YouTube, Google+ there is no any specific page for their fans only. The have only RBC official web pages on all social Medias and people are following these pages. People show their interest about RBC bank by liking and sharing the posts on different social media. Like other bank RBC write about informing people, product and services, weather, games, world news, and other content on different social sites

On different social media

Facebook page: https://www.facebook.com/rbc/?fref=ts

Instagram page: http://instagram.com/ottawabluesfest

Google+: https://plus.google.com/111348053817316580911/about

YouTube: https://www.youtube.com/user/RBC

Fan Page of TD Bank by Arminder Bhatia

Fan Page of TD Bank

TD bank have no any different page without there official web page on social media, Facebook, twitter and Instagram. But many people and customer of TD bank follows the TD bank official page and support TD by sharing the posts of bank with their friend and family. Td bank write all about new bank products and services on their social media official pages.TD share about weather change, inspiration to women’s and wishes to people and player on different occasions .

TD bank on Social media:

• Facebook - https://www.facebook.com/TDCanada
• Google+- https://plus.google.com/100110966044246747835/about
• YouTube- https://www.youtube.com/user/TDCanada
• Twitter- https://twitter.com/TD_Canada?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Scotia-bank vs American express on you-tube by Amritpal Singh

Scotia-bank vs American express on you-tube

 On analysing their YouTube channels Scotia-bank post one video in a week however amex post 4 videos per week

Scotia bank’s posy includes variety of content such as commercials, how to news, Industry related events as well as their involvement in the community where amex post interestingly amex post variety of content like commercials, how to news, Industry related events rather than just promoting their own ideas and products.

Scotia bank’s description says “We're pleased to have Arlene Dickinson as our Scotia-bank Business Champion. Together we look forward to bringing you important resources, conversations and information to help your business grow and succeed. “ that shows that they want to attract business community to come and invest plus work with the bank.

 “We are all on journeys. The visionaries. The underdogs. The artists. The long shots. The home-grown heroes who make every day a little better. Join us as we follow the stories that will inspire your journey” that clearly shows that they want to give the consumer a feeling of togetherness as well as to make them feel like they are a part of the family rather than just customers.

The best video posted by scotia bank was the one titled Portraits of Canada’s 5^th Season: Project North that had 59742 views with no likes n dislikes I believe its popular because they are providing hockey equipment’s to the kids that for sure is liked by the society. On the other side the best video posted by amex was the video titled Tina Fey’s Guide To Workout Gear that had 672543 views , 494 likes and 249 dislikes I believe people liked it because it had humor that not only coveys their message but also entertain people .

TD VS RBC On YouTube by arminder bhatia

                          TD Trust Vs RBC bank on Youtube

 

On analysing the youtube channels of both banks we found that TD trust bank posts one video in a week and on the other hand RBC bank posts two videos in a week.

TD offers in its videos assistance with banking, spare, maintain their organizations, contribute and deal with their funds at each phase of life and we are exceptionally dynamic in our groups as well however RBC bank post videos which provides commercials, how to news, Industry related events rather than just promoting their own ideas and products.

TD trust bank has 16,912 subscriptionsand 39,200,873 views on youtube onthe other hand RBC bank has 4357 subscription and 18,810,454 views on youtube.TD trust bank description says"we helps more   than11 millons customers across canada bank               ,save, run their business,invest and manage their                                                             finances at every stage of life and we are very                                                                     active in our communities too."    

 

 RBC banks description says "We are using this channel to higlight videos which give bits of knowledge and view points on subjects extending from world wide economy to bugetary items and administration. We are showcasing some of our key group activites for example our children vow,the earth,expressions and games.

                    

The best video posted by TD trust bank was "sometimes you just want to say thank you" which has 

23,499,181 views and 56,022 likes and 1448 dislikes in this video TD bank has turned ATM machine

into automated thanking machine to create some special movements  for their customers.On the other hand the most popular video posted by RBC bank was"The Mortgage science fiction trailer"it has 

2,123,572 views, 197 likes and 38 dislikes in this videos bank says that "buying your new home doesn't a science fiction.With RBC it won't be.Speak to a RBC mortgage specialist today to make

buying your home a reality.

Scotia bank vs american Scotia express on google+ Amritpal singh

Scotia-bank vs American express on Google+

On analysing the posts from scotia bank and amex from Google plus we can see that scotia bank posts 2 to three posts in 4 months where amex posts one post every week.

Scotiabank’s content is more about showing them involved more in community that for sure has shown huge results and following by younger population whereas amex’c content is more about attracting customers based on their ideas of using their products for leisure activities

In scotibanks description they try to be more friendly and welcoming and advice customers to ask them for help in investments or any of their new product whereas amex concentrates more on advertising themselves and projecting them as a company that is very successful and is ruling globally.

Scotia bank posted an offer of a chance to win up to 50k dollars in scotia bank’s Ecoliving award. This post got 39 likes and 16 comments. America express posted a welcome message to new followers and requested them to stay tuned for more offers and information. That post got 117 likes and 30 people shared it. The reason for scotia bank’s post success is the offer of winning money where American express ‘s post success is because of the welcoming message for the new followers they got.

TD vs RBC On Twitter by Arminder Bhatia

TD vs RBC On Twitter

TD Bank tweets on twitter every day the some they tweet 2-3 times a day the content is on their tweets is about bank related services and promotion of their new product and aware people on social media about their bank loyalty there most of tweets are related about information of games, news, wishing special days, promoting public welfare communities and about environment and weather

RBC bank doesn’t tweet every day they have gap of 1-2 days sometime in a week. RBC main concentration on twitter to tweet about their own promotion, product, services, and their own bank reputation.

TD uses the rule of 50/50 in their tweets while RBC using 50/50 rules on very few tweets. TD usingthe hashtags like #UofT #finance, #Earth Hour , #KennyChesney ► http://go.td.com/TDMusicAccess that shows that this is different in tweets is direct communication to the general public RBC using 50/50 rule particular on some different tweets like #DaylightSavings  RBC using the Hashtags like #newcomers, Happy #PiDay!, #RBCRewards this is fore the people who are looking for the best banking and financial  services

TD best tweet is Toronto Blue Jays ‏@BlueJays  Mar 9

Warmer weather has us pumped for this season's Hawaiian Hat giveaway pres. by @TD_Canada! 1st 20k fans on 7/31! 

This tweet is posted on March 9 2016

Tis is successful tweet because it have 598 likes and 139 retweets

RBC best post is Touchdown in San Francisco! Avioners Jill & Phil are ready to tackle #SB50 courtesy of @VisaCA. #Avioning because it have 30 likes and 9 retweets

TD is doing much good as compare with RBC because TD have 92.7k and 56.4k follower whereas RBC have only 78.7k followers and 19.5k tweets

TD Vs RBC On Facebook BY Arminder Bhatia

TD Vs RBC On Facebook

TD Canada Trust bank post of Facebook webpage every day. Their post is way of the communication with people. They mostly content they use for posting is about weather, travel, games, voting news. TD also promote their products and services on their face book webpage. On the other hand RBC bank used content similar like TD bank RBC Communicate with the Facebook user using content like wishes to the players, aware people about the Olympic Games, congratulating different field winner who achieve success. But RBC post more about their bank products new schemes, investments, and other financial services as compare to TD Bank. TD bank is using some  50/50 rules TD post are mostly related to people  communication  purpose but they also post about their bank  new product and business services when required . But RBC mostly share 50/50 content on their web page they post about their bank and also communicate with people by using both type of posts. RBC doesn’t post every day on Facebook they have gap in days for 2-3days every weak but in the day when they post some time they post 2-3 time in a single day

TD one post (The weather is warming up and so are the Toronto Blue Jays!‪#‎SpringTraining ‪#‎Dunedin) they get most likes on this post and they are attracting the game lovers they have 60 like on this post as compare to all other posts TD posted this post recently on 10 march 2016 whereas RBC most successful post according to me is on 8 march 2016 about international women day for women honor.

This post get 280's shares and 60 likes

RBC most successful post that get 1.5k views is It took everything Carey Price #31 had to get here. Let nothing get in the way of your ‪#‎Someday.

TD Best post is Happy New Year! It's time to celebrate and look ahead. What are your plans for 2016? ‪#‎HappyNewYear

TD have good reputation than Rbc because TD have 665,267 whereas RBC have half likes on Facebook page about 346,551 

Scotiabank vs American express on twitter by Amritpal singh

Scotia-bank vs American express on twitter

Scotia bank tweets once per day whereas American express ranges from twice to three tweets per day

Scotia-bank uses various different type of tweets that range from informing people about their new plans, their involvement in community as well as general information about the industry where’s Amex tweets mainly about their own products and they try to attract consumers by specifying the benefits of using their services while on vacation or while eating out.

Scotia bank clearly uses 50/50 rule in their tweets and posts while amex particularly concentrates on their own services, promotions and products.

Scotia bank use hash tags such as #Ecoliving, #popcornlovers’ day etcetera that projects them as a business that is more involved with the communityor in other words with general population. However amex uses hash tags such as #Amextravel ,#AmexBostonMarket etc that proves my point that they concentrate more on their own products and business .

Scotiabanks most successful tweet was the one they posted on March 9 that was about their final three contestants of 2016 Scotibank Photography Award. This tweet was re tweeted 20 times and was liked by 61 people where amex’s most successful post was the one they posted on march 13 that was about enjoying the weekend with amex card. 35 people liked this tweet and was re tweeted 13 times

Scotiabanks tweet was successful as it attracted and promoted young talent where amex’s tweet was successful due to attractive imagery and the idea of a good weekend.