Scotia-bank vs American express on you-tube by Amritpal Singh

Scotia-bank vs American express on you-tube

 On analysing their YouTube channels Scotia-bank post one video in a week however amex post 4 videos per week

Scotia bank’s posy includes variety of content such as commercials, how to news, Industry related events as well as their involvement in the community where amex post interestingly amex post variety of content like commercials, how to news, Industry related events rather than just promoting their own ideas and products.

Scotia bank’s description says “We're pleased to have Arlene Dickinson as our Scotia-bank Business Champion. Together we look forward to bringing you important resources, conversations and information to help your business grow and succeed. “ that shows that they want to attract business community to come and invest plus work with the bank.

 “We are all on journeys. The visionaries. The underdogs. The artists. The long shots. The home-grown heroes who make every day a little better. Join us as we follow the stories that will inspire your journey” that clearly shows that they want to give the consumer a feeling of togetherness as well as to make them feel like they are a part of the family rather than just customers.

The best video posted by scotia bank was the one titled Portraits of Canada’s 5^th Season: Project North that had 59742 views with no likes n dislikes I believe its popular because they are providing hockey equipment’s to the kids that for sure is liked by the society. On the other side the best video posted by amex was the video titled Tina Fey’s Guide To Workout Gear that had 672543 views , 494 likes and 249 dislikes I believe people liked it because it had humor that not only coveys their message but also entertain people .