Scotiabank vs American express on twitter by Amritpal singh

Scotia-bank vs American express on twitter

Scotia bank tweets once per day whereas American express ranges from twice to three tweets per day

Scotia-bank uses various different type of tweets that range from informing people about their new plans, their involvement in community as well as general information about the industry where’s Amex tweets mainly about their own products and they try to attract consumers by specifying the benefits of using their services while on vacation or while eating out.

Scotia bank clearly uses 50/50 rule in their tweets and posts while amex particularly concentrates on their own services, promotions and products.

Scotia bank use hash tags such as #Ecoliving, #popcornlovers’ day etcetera that projects them as a business that is more involved with the communityor in other words with general population. However amex uses hash tags such as #Amextravel ,#AmexBostonMarket etc that proves my point that they concentrate more on their own products and business .

Scotiabanks most successful tweet was the one they posted on March 9 that was about their final three contestants of 2016 Scotibank Photography Award. This tweet was re tweeted 20 times and was liked by 61 people where amex’s most successful post was the one they posted on march 13 that was about enjoying the weekend with amex card. 35 people liked this tweet and was re tweeted 13 times

Scotiabanks tweet was successful as it attracted and promoted young talent where amex’s tweet was successful due to attractive imagery and the idea of a good weekend.