CIBC VS BMO BANK ON YOUTUBE BY KIRANDEEP KAUR

CIBC VS BMO BANK ON YOUTUBE

On analyzing the youtube channels of both banks it was found that CIBC bank has 3,204 subscriptions and 12,382,909 views on youtube ,on the other hand, BOM bank has 1,055 subscription and 4,573,970 views on youtube. The best video posted by CIBC bank was ,”Make remote deposit easily with CIBC e-deposit^tm”which has 3,002,802 views and 223 likes and 139 dislikes whereas  most popular video posted by BMO bank is,”Simplify bmo biz basic plan commercial” which has 1,449,945 views with 14 likes and 9 dislikes.

The description of CIBC bank says that,”at CIBC banks we understands that everyone has its own financial needs that’s by we are dedicated to providing banking that fits your life Through our innovative products and services we provide the flexibility that allows you to bank on your own terms – when and how it’s most convenient for you. We also make it easier for you to make better financial decisions by providing information and guidance when and how you want it”.The description of BMO bank says that,”We’re here to help for all life movements,no matters big or small.

It has been also seen that CIBC bank posts 2 or 3 videos in a week whereas BMO bank  posts 3 or 4 videos in a week.CIBC bank uses animations in their videos but no animations are used by BMO banks in their videos .

In their post  CIBC videos and BMO videos content are related to both business and banking services and as well as informing people or content on daily basis that ocuur in canada. In this way both banks atre using 50/50 rule on youtube. Both banks are promoting the new services and promoting their bank on youtube