Scotia-bank vs American express on Google+
On analysing the posts from scotia bank and amex from Google
plus we can see that scotia bank posts 2 to three posts in 4 months where amex
posts one post every week.
Scotiabank’s content is more about showing them involved
more in community that for sure has shown huge results and following by younger
population whereas amex’c content is more about attracting customers based on
their ideas of using their products for leisure activities
In scotibanks description they try to be more friendly and
welcoming and advice customers to ask them for help in investments or any of
their new product whereas amex concentrates more on advertising themselves and
projecting them as a company that is very successful and is ruling globally.
Scotia bank posted an offer of a chance to win up to 50k
dollars in scotia bank’s Ecoliving award. This post got 39 likes and 16
comments. America express posted a welcome message to new followers and
requested them to stay tuned for more offers and information. That post got 117
likes and 30 people shared it. The reason for scotia bank’s post success is the
offer of winning money where American express ‘s post success is because of the
welcoming message for the new followers they got.
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