CIBC vs BMO Bank on Twitter by Kirandeep Kaur

                             CIBC vs BMO Bank on Twitter

CIBC tweets on twitter everyday sometimes they tweet 2-3 times a day while the BMO tweet only two times a day, sometimes they have gap of 2-3 days in a week. CIBC bank have 109k followers and listed 4 times whereas BMO bank have 40.2k followers and there is no information about listing. CIBC banks is doing much better than BMO BANK. BMO bank has joined twitter on November, 2010, whereas, CIBC bank has joined twitter on March, 2009.

 

CIBC respond to customers comments and concern while BMO interact rarely with customers. CIBC uses the hashtags #fits your life# space banking #income property while uses the hashtags # kidshelpphonewalk, #budget 2016#small business. CIBC has logo which include penguin picture whereas BMO bank logo include people pic

 

CIBC uses 50/50 rule in their tweets while BMO bank use 50/50 rule in few tweets, BMO bank has written on its twitter page that, ” We’re here to help for all life’s moments, no matter how big or small.” .On the other hand CIBC  bank on its twitter page has written, ”We ‘re here to provide banking  facilities that fits for your life”. CIBC latest posted tweet on 1april 2016 is,”Clients can bank at our new international space station branch #fitsyourlife#space banking”,which has retweeted 40 times and liked by 108 people.Bmo bank has posted latest tweet on 1 april 2016,” Help support @KidsHelpPhone by registering for this year's #KidsHelpPhoneWalk: walksokidscantalk.ca which has been retweeted 29 times and liked by 13 people

Bmo bank have to do more to achieve success on twitter they have to understand the user of twitter and have to post according to their interest

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