Scotia-bank vs American express on twitter
Scotia bank tweets once per day whereas American express
ranges from twice to three tweets per day
Scotia-bank uses various different type of tweets that range
from informing people about their new plans, their involvement in community as
well as general information about the industry where’s Amex tweets mainly about
their own products and they try to attract consumers by specifying the benefits
of using their services while on vacation or while eating out.
Scotia bank clearly uses 50/50 rule in their tweets and
posts while amex particularly concentrates on their own services, promotions
and products.
Scotia bank use hash tags such as #Ecoliving, #popcornlovers’
day etcetera that projects them as a business that is more involved with the
communityor in other words with general population. However amex uses hash tags
such as #Amextravel ,#AmexBostonMarket etc that proves my point that they
concentrate more on their own products and business .
Scotiabanks most successful tweet was the one they posted on
March 9 that was about their final three contestants of 2016 Scotibank
Photography Award. This tweet was re tweeted 20 times and was liked by 61
people where amex’s most successful post was the one they posted on march 13
that was about enjoying the weekend with amex card. 35 people liked this tweet
and was re tweeted 13 times
Scotiabanks tweet was successful as it attracted and
promoted young talent where amex’s tweet was successful due to attractive
imagery and the idea of a good weekend.
